Neko Matsuri is a branding project centered on adapting the traditional Japanese cat festival for a new audience in the United States. The festival is reimagined to take place in Little Tokyo in Los Angeles, drawing on its cultural ties as a sister community. The project focuses on creating a cohesive visual identity, including a letterhead, business card, and an illustrated poster. Playful imagery and stylized typography are used to capture the spirit of the festival while making it accessible and engaging for an American audience.